I'm Jon
HEYO
My dude, becoming a coach was never the plan.
Based between Singapore and Bangkok, Jon works with clients ranging from serial entrepreneurs to corporate multi-hyphenates across Crypto, Media, Finance, F&B, Real Estate and more. As unique as they individually are, his clients share one belief: work should be fun and fulfilling, not an aggressive march toward early retirement.
This is why Jon's goal with each client is to help them create their life's work—purposeful, profitable businesses that blur the line between work and play.
Self-employed since age 13, Jon’s career spans design, filmmaking, performance and digital marketing. His creative work has garnered international recognition, and he has developed for content for notable clients including Taobao, VICE and Raffles Hotel.
Drawing from his broad career, Jon's coaching embraces curiosity and exploration, guided by the belief that no experience is ever wasted, and that our unique path reveals itself when we connect our natural talents in creative ways.
Jon's big mission is to reduce regret in the world by helping his clients create profitable and purposeful careers, so they can then become living proof for the dreamers of tomorrow.
Jon Tan transforms entrepreneurs' natural talents into strategic leverage, turning intuitive genius into intentional genius.
The entire time this was happening, I believed that I would find "my thing" if I just kept going and tried more stuff. Most of these businesses saw me working directly with other entrepreneurs, supporting them in their creative or marketing efforts.
What I only realize now... was that I was doing my thing all along.
See, I found myself becoming the person that my marketing/creative clients would call at 2am when they had a problem. Often, these weren't even business problems. And I'd happily help them work through things.
And while most others in my shoes would balk at how incredibly unprofessional these relationships were... I never had an issue with this. It gave me joy. And I was great at it, I could see what others couldn't see in themselves.
Still, I never thought I'd be a coach. Like most people, the things I'm best at are so easy to me I simply never learned to value them. And the coaches I'd hired to coach me seemed so different from me I'd never imagined myself in their shoes.
In fact I stumbled into a coaching certification while trying to improve my sales skills. I thought it'd be an effective way to "coach" new clients into working with me.
But as I started coaching as part of the certification... I found that it was at it's core, simply what I'd been doing with my clients for years - seeing what others couldn't see in themselves and helping them tap on or break out of those things.
That's the crazy thing about genius. It's often staring us in the face, but it's hard to read the label when you're inside the bottle. But when we start intentionally leveraging what has always been intuitive to us, we can create incredible impact from a place of joy and play.
That's the transformation I experienced as I became a coach. And what I do is help others find their own genius and rock it. I help entrepreneurs uncover their hidden strengths, align their businesses with their unique genius, and build success in a way that feels effortless, fun, and deeply fulfilling.
Cuz you know what, fuck what the world tells you to be. The joy you've been looking for is on the other side of building a life that's truly yours.
I started freelancing as a self-taught graphic designer at age 13, closing clients over the phone by putting on a deep voice and pretending to be an adult. This eventually grew into a little agency with a team and a steady flow of clients.
Like most first-time entrepreneurs, I thought this first business would be what I'd do for the rest of my life. And, like most first-time entrepreneurs, I was wrong.
For the next 17 years, I pivoted from business to business in search of "my thing." My life looked like this:
Lotsa love, Jon